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BIC Excellence Award

Going to the Movies
Hollywood and the Social Experience of Cinema

Edited by Richard Maltby, Melvyn Stokes and Robert C. Allen

Going to the Movies
Hardback, 496 pages £75.00
Published: 2007
ISBN: 9780859898119
Format: 234mm x 156mm
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Paperback, 496 pages £25.00
Published: 2007
ISBN: 9780859898126
Format: 234mm x 156mm
Buy this Book

PDF, 496 pages £25.00
Published: 2015
ISBN: 9780859899161
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Subjects: American Culture, Cultural and Social Studies, Film History, History
Series: Exeter Studies in Film History

This book analyses the diverse historical and geographical circumstances in which audiences have viewed American cinema. It looks at cinema audiences ranging from Manhattan nickelodeons to the modern suburban megaplex, and from provincial, small-town or rural America to the shanty towns of South Africa.

Going to the Movies studies the social and cultural history of movie audiences. Ranging broadly across historical time and geographical place, it analyses the role of movie theatres in local communities, the links between film and other entertainment media, non-theatrical exhibition and trends arising from the globalisation of audiences. There is an emphasis on movie-going outside the American North-East, and several chapters analyse the complexities of race and race formation in relation to cinema attendance

Contributions by
Richard Abel, Charles R. Acland, Robert C. Allen, Charles Ambler, Daniel Biltereyst, Richard Butsch, Thomas Doherty, Jane M. Gaines, Mark Glancy, Ahmet Gürata, Mark Jancovich, Barbara Kilinger, Jeffery Klenotic, Annette Kuhn, Terry Lindvall, Richard Maltby, Christopher J. McKenna, Anne Morey, John Sedgwick, Melvyn Stokes, Judith Thissen, Gregory A. Waller and Haidee Wasson

Introduction, Richard Maltby and Melvyn Stokes

Part 1: Studies of Local Cinema Exhibition

1. Race, Religion, and Rusticity: Relocating U. S. Film History, Robert C. Allen

2. Tri-racial Theaters in Robeson County, North Carolina (1896-1940), Christopher J. McKenna

3. The White in the Race Movie Audience, Jane Gaines

4. Sundays in Norfolk: Toward a Protestant Utopia Through Film Exhibition in Norfolk, Virginia, 1910-1920, Terry Lindvall, C. S. Lewis

5. Patchwork Maps of Movie-Going, 1911-1913, Richard Abel, Robert Altman

6. Leshono habo' bimuving piktshurs (Next year at the Moving Pictures): Cinema and social change in the Jewish immigrant community, Judith Thissen

7. 'Four Hours of Hootin' and Hollerin": Moviegoing and Everyday Life Outside the Movie Palace, Jeffrey Klenotic

8. Cinema-going in the United States in the mid-1930s: A Study Based on the Variety Dataset, Mark Glancy and John Sedgwick

9. Race Houses, Jim Crow Roosts, and Lily White Palaces: desegregating the Motion Picture Theater, Thomas Doherty

Part II: Other Cinema: Alternatives to Theatrical Exhibition

10. The Reel of the Month Club: 16mm Projectors, Home Theaters and Film Libraries in the 19320s, Haidee Wasson

11. Early Art Cinema in the U.S.: Symon Gould and the Little Cinema Movement of the 1920s, Anne Morey

12. Free Talking Picture - Every Farmer is Welcome: Non-theatrical Film and Everyday Life in Rural America during the 1930s, Gregory A. Waller

13. Cinema's Shadow: Reconsidering Non-Theatrical Exhibition, Barbara Klinger

Part III: Hollywood Movies in Broader Perspective: Audiences at Home and Abroad

14. Changing Images of Movie Audiences, Richard Butsch

15. 'Healthy Films from America': The emergence of a Catholic film mass movement in Belgium and the realm of Hollywood, 1928-1939, Daniel Biltereyst

16. The child audience and the 'horrific' film in 1930s Britain, Annette Kuhn

17. Hollywood in Vernacular: Translation and Cross-Cultural Reception of American Films in Turkey, Ahmet Gurata

18. Cowboy Modern: African Audiences, Hollywood Films, and Visions of the West, Charles Ambler

19. 'Opening Everywhere': Multiplexes and the Speed of Cinema Culture, Charles R. Acland

20. 'Cinema Comes to Life at the Cornerhouse, Nottingham': 'American' Exhibition, Local Politics and Global Culture in the Construction of the Urban Entertainment Centre, Mark Jancovich

Going to the Movies provides a fascinating range of consistently well-written chapters by a good selection of the best film historians on both sides of the Atlantic.  With 68 pages of detailed references and an excellent index, this book is highly recommended for film research libraries and those with a serious interest in historical movie-going studies.’  (Media International Australia, No. 129, November 2008)

‘this excellent collection’  (Stuart Hanson, Historical Journal of Film, Radio and Television, Vol. 31, No. 1, 2011)

Richard Maltby is Professor of Screen Studies at Flinders University, South Australia. His publications include Hollywood Cinema, Dreams for Sale: Popular Culture in the Twentieth Century and ‘Film Europe’ and ‘Film America’: Cinema, Commerce and Cultural Exchange, 1925-1939, which won the Prix Jean Mitry for cinema history in 2000.

Melvyn Stokes teaches at University College London, where he organises the annual Commonwealth Fund Conference on American History. His edited books include Race and Class in the American South since 1890, The Market Revolution in America, and The State of U. S. History.

Robert C. Allen is Professor of American Studies, History, and Communication Studies at the University of North Carolina at Chapel Hill. He is the author of Horrible Prettiness: Burlesque and American Culture, which was awarded the Theatre Library Association's George Freedley Memorial Award. He is the co-author with Douglas Gomery of Film History: Theory and Practice, and the editor of two editions of Channels of Discourse: Television and Contemporary Criticism.

Going to the Movies
Going to the Movies - Hollywood and the Social Experience of Cinema - Hardback cover

Publication Details:

 Hardback , 496 pages
 234mm x 156mm

 Paperback , 496 pages
 234mm x 156mm

 PDF , 496 pages

BIC Code:
  PER004000, SOC022000, SOC052000
 University of Exeter Press


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