University of Exeter Press

Turkish Drama Serials

The Importance and Influence of a Globally Popular Television Phenomenon

    • 250 Pages

    The extraordinary global success of Turkish drama serials is a significant development in contemporary popular culture. This book presents comparative audience data from three different regions to explore its ramifications across the Global South. We learn how this phenomenon has transformed Turkey—a Muslim-majority country—into the world’s second-largest producer of scripted television serials, enticing audiences from all over the world.

    The book takes an audience-centred approach, investigating the reasons for the allure of Turkish dramas to Arab, Latin American, and Israeli audiences. In tandem, it explores Turkey's changing foreign policy, economic, and trade relationships since the turn of the millennium, which have coincided with the enormous success of the country's television output. It also analyses the role and importance of Turkish dramas as a soft-power tool by scrutinizing how they have influenced viewers' perceptions of Turkey, its people, and its culture.

    This volume will appeal to those working in various disciplines—from media and communication, international relations, public diplomacy, sociology, and Middle Eastern studies. The material will also be of great relevance to upper-level undergraduates, postgraduate students, academics, scholars and researchers.

    Dr. Berg’s book is masterful in describing the ability of Turkish drama serials to foster a familiarity, interest, admiration, and affinity with Turkish culture and history. Anyone with an interest in Turkey’s growing influence in global affairs will find this to be a must-read that provides valuable context regarding how effectively soft diplomatic power can be exercised.

    Dr Stuart N. Brotman, Alvin and Sally Beaman Professor of Journalism and Electronic Media Enterprise and Leadership, University of Tennessee, Knoxville

    A great introduction to understand the transnationalization of Turkish drama. Miriam Berg successfully explains how Turkish drama has become an international sensation with case studies from different parts of the world.

    Dr Pinar Aslan, Üsküdar University, Istanbul

    Dr Miriam Berg successfully traces the popularity of the Turkish serial in different geo-cultural and geo-linguistic regions such as Qatar, Chile, and Israel in order to find out about their appeal to diverse audiences. It offers an excellent appraisal of the Turkish TV series as a growing transnational television product by engaging in timely and relevant conceptual discussion of concepts such as soft power and cultural proximity. It is a reference book for anyone who is interested in the global television industry and its multifaceted development in different regional contexts.

    Dr Eylem Yanardagoglu, Kadir Has University, Istanbul

    1. The Turkish Television Industry: From National to Transnational
    2. Turkish Drama Serials in the Arab World
    3. Fluctuating Turkish–Arab Relations and the Soft Power of Drama Serials
    4. The Importance of Socio-Cultural Factors in the Appeal of Turkish Serials among Arab Viewers
    5. Why Turkish Dramas Resonate with Arab Women: An Analysis of the Responses of Women Viewers in Qatar
    6. Turkish Drama Serials in Chile
    7. Turkish Drama Serials in Israel
    Summary and Conclusion

    Miriam Berg is an assistant professor in the journalism and strategic communication program at Northwestern University Qatar. Her research focuses on the intertwined nature of geopolitics and media, along with the viewing habits and digital practices of refugee, migrant, and diasporic audiences.

      • 250 Pages